|

Attachment
VI: A Brief Introduction to Dun &
Bradstreet Corporation, the World’s Leading Enterprise Credit Rating
Organization
Founded
in 1841, D&B (NYSE:DNB) is the world's leading business information
service corporation, providing companies with business information,
tools and professional experiences and enabling them to Decide with
Confidence for 165 years. D&B's global commercial database contains more
than 100 million business records. The database collected daily is
enhanced by its proprietary DUNSRight™ Quality Process. Through the D&B
Worldwide Network - an unrivaled alliance of D&B and leading business
information providers around the world - customers gain access to the
world's largest and highest quality global commercial business
information database.
D&B
partners with many of the world's largest and most successful
enterprises as well as mid-size companies and entrepreneurial start-ups.
Customers use D&B Risk Management Solutions to mitigate credit risk,
increase cash flow and drive increased profitability; D&B Sales &
Marketing Solutions can increase revenue from new and existing
customers; D&B E-Business Solutions can facilitate clients with faster
recognition of potential clients; and D&B Supply Management Solutions
can generate ongoing savings through supplier consolidation and protect
their businesses from supply chain disruption and serious financial,
operational and regulatory risk.
Insightful Information
D&B is the leading provider of business information for risk management,
sales and marketing and supply management decisions worldwide. Companies
rely on D&B to provide the insight they need to help build profitable,
quality business relationships with their customers, suppliers and
business partners.
The Most Comprehensive Global Database of Its Kind
D&B's products and services are
unrivaled with the most enormous database in the world covering over 100
million companies. It gathers business information of 214 countries
around the world, in 95 languages or dialects, covering 181 currencies.
To help ensure the accuracy, completeness, timeliness and cross-border
consistency of the information, the database is updated nearly 1.5
million times a day.
The Professional and
Authoritative DUNSRight™ Process
D&B’s most comprehensive global
database of its kind relies on its own DUNSRight™ Process which
collects, edits and verifies data.
The foundation of DUNSRight™ is
quality assurance. It consists of five quality drivers - Global Data
Collection, Entity Matching, D-U-N-S Number, Corporate Linkage, and
Predicative Indicators. There are over 2, 000 separate automated checks
plus many manual ones to ensure that the data meet high quality
standards. D&B believes that the output of this extensive process is
high-quality business insight which customers rely on to Decide with
Confidence.
The Value of D&B D-U-N-S Number
The exclusive nine-digit D&B
D-U-N-S Number, assigned to each business location in its global
database, is widely used as a tool for identifying, organizing and
consolidating information about businesses. Companies worldwide use it
to link information about suppliers, customers and trading partners,
providing them a more complete picture of risks and opportunities in
their business relationships.
Scientific & Impersonal Credit Evaluation
D&B Corp. accumulated vigorous expertise and advanced credit analysis
modeling technique and practice experience. The credit evaluation model
is based on D&B’s unique, huge and high quality business information
database, which makes the credit evaluation model more scientific and
impersonal. The credit evaluation model eliminated the subjective
factors of the risk evaluation, to help you grasp credit status of an
enterprise more scientifically & impersonally.
About D&B China
D&B established a presence in 1994 to focus on providing the vast and
growing Chinese business community with solutions in Risk Management,
Marketing, and Business Education that matches international business
standards and practices. D&B's presence in China includes its
headquarters in Shanghai and branch offices in Beijing and Guangzhou.
Over the past 12 years, D&B China has provided information solutions to
foreign invested enterprises, listed companies, import & export trading
companies, and private enterprises throughout the country. At present,
it owns and maintains a business database of over 1.8 million Chinese
companies.
With the introduction of D&B
China Risk Index, an advanced risk management tool - RAM, D&B China has
positioned itself not only as a leading business information provider,
but also a consultative business partner. The professional credit
assessment experience, unique predictive analysis method and tools
ensure businesses to make more confident business decisions. In 2005,
the database of D&B was enhanced greatly in depth and width and extended
in service by its own DUNSRight™ process that increases control of the
information quality.

|