Assessment Standard of Enterprises’ International

Credit Rating and Promotion

1. Definition of Assessment Model

Credit assessment is the appraisal of enterprises’ debt repaying ability, status of honoring agreements and degree of keeping credit. Credit assessment model is a series of factors and rating standards established for the assessed objects. The final result is to show the credit risk of assessed objects by quantized numbers.

Assessment model is the tool for appraisal. By establishing some rules, we can also carry out assessment on enterprises. However, scientific establishment of assessment model will quantize the assessment result, which makes assessment method more comprehensive, objective, and uniform, as well as makes assessment result more persuasive.

To establish an objective and scientific credit assessment model not only requires linking with professional abilities, such as analyzing of macro economic situation, industrial policy, competitive environment and finance and outlook prediction, etc., but also needs to be skilled in the theory and practice that can analyze with objective quantity, such as economy and finance. At the same time, linking with the world is also an important factor, which relates to the standardization of assessment process and degree of recognition of assessment result.

Prediction of establishing a credit assessment model is of important meaning. Apart from adopting scientific assessment model to establish methods, experience of credit assessment is also very significant. Once one or many key variables change greatly, assessment result can timely discover the change of credit quality. If the change of credit grade is publicized when the variables have been deteriorated and investors, awardees and partners have suffered losses, the function and value of credit rating will be meaningless. By this token, connotation of credit assessment is much deeper than its surface meaning. Linking with knowledge and wisdom, credit assessment is a task that has both quantization and qualitization, pays equal attention to subjectiveness and objectiveness, and adopts both intelligence and insight.

Credit assessment model has different purposes. Some predict the probability of enterprises’ bankruptcy, some study and measure comprehensive credit as enterprises’ management, and some focus on enterprises’ commercial credit. According to the original intention of the project and the information resources and specialized fields of D&B Corporation, we will establish enterprises’ assessment model around commercial credit, i.e, we focus on the verification of enterprises’ repaying aspiration and ability.

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